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We would be happy to advise you free of charge on the right solution for your company.

In our non-binding initial consultation, we look at your processes and your software landscape. One of our experts will advise you on what improvements can be made to achieve your production goals.

    Our demand planning solution for breweries and beverages

    Let our experts advise you without obligation and secure your competitive advantage with the Demand Planning Tool.

    In our non-binding potential discussion, we will show you trends in production and supply chain planning, look at your processes and discuss the sensible use of software-supported planning.

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      Demand planning for breweries and beverages

      Covid-19 has brought the need to map planning processes transparently and digitally into focus: the closure of the catering trade during lockdowns, increased sales volumes in the retail sector and the associated frequent change in container sizes and many other changes have shown companies in the beer and beverage industry the limits of old-fashioned, rough planning processes. The long-lasting trend of falling sales on the German beer market, coupled with increased sales through promotional measures, is also making more precise and flexible planning increasingly important.

      FuturMaster, the supply chain planning software recommended in the Gartner “Magic Quadrant”, optimises all supply chain planning processes in the beer and beverage industry.

      FuturMaster supports breweries and beverage producers worldwide

      Global players such as Heineken, Snow-Beer in China and fast-growing breweries such as Brewdogs rely on FuturMaster for their planning:

      The solution: Demand planning with FuturMaster

      An integrated forecasting and demand planning process is used to determine customer demand in the best possible way as a starting point for the subsequent steps. Both statistical methods and artificial intelligence can be used to predict sales as accurately as possible based on historical data and external variables, such as the “barbecue weather”.

      Consistent monitoring of forecast accuracy ensures that the right products are produced and customer segments are served in the best possible way. A separate module for managing promotional measures also helps to make the right decisions here.

      christoph-hansal-mcp-partner-personaleinsatzplanung

      Christoph Hansal

      Partner, Demand Planning Expert

      An integrated demand planning solution in 3 months: Thanks to our standardised approach for breweries and beverages, we integrate FuturMaster into your system landscape as part of the project.

      Let our experts advise you without obligation and secure your competitive advantage with the Demand Planning Tool.

      In our non-binding potential discussion, we will show you trends in production and supply chain planning, look at your processes and discuss the sensible use of software-supported planning.

        I have read and accepted the privacy policy.

        “State-of-the-art” demand planning based on the following principles

        The demand plan is drawn up on the basis of historical sales data, taking into account suitable statistical forecasting methods, seasonality and trends

        Scenario planning including assessment of the actual probability of occurrence supports the determination of a realistic rolling sales plan

        Forecasts for different sales channels/markets can be created and consolidated accordingly

        Appropriate KPIs are measured regularly and, if necessary, improvement measures are introduced to drive the continuous improvement process forward

        Additional market knowledge (e.g. promotions) can be integrated into the sales plan

        Standardised solution for breweries and beverages

        MCP has developed a standardised solution for sales planning in the beverage industry with FuturMaster in order to get started as quickly as possible and take advantage of the benefits of FuturMaster. This consists of 4 components and can be put into operation within a few weeks:

        Interfaces and system embedding

        • Integration of the FuturMaster solution into the existing IT landscape
        • Interfaces for automated data exchange with existing systems
        • Integration of the data flow based on the defined processes

        Statistical forecasting & machine learning

        • Statistical calculation and forecasting for the next 12 to 18 months
        • Selection of “best fit” models
        • Outliers, trends and recording of unusual events in the statistical model
        • Manual and automatic processing of historical data based on the standard solution

        Demand & Promotion Planning

        • Manual editing of the statistical forecast (“Forecast-Value-Add”)
        • Intelligent analyser functions for rapid processing
        • Recording of promotional measures

        Reporting & KPIs

        • Management cockpit
        • Process control cockpit
        • Alerting and evaluation option

        Success Story: Demand Planning at Heineken

        Heineken: The world’s second largest brewery has been relying on FuturMaster’s supply chain solution for years to optimise its entire supply chain. FuturMaster has been successfully introduced at almost 40 subsidiaries worldwide and helps to continuously improve logistics costs, stock levels, MHD losses and also turnover. Watch the video to find out more about how Heineken successfully manages its supply chain with FuturMaster.

        Your production planning and supply chain planning also deserves better! We will be happy to advise you in a non-binding potential check.

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          Register for a free potential check with just one click:

          Our experts will be happy to give you a closer look at the demand planning solution for breweries and beverages using a demo.

            I have read and accepted the privacy policy.