Structural change, shifts in the hospitality sector, and promotion‑driven demand reveal the limits of traditional planning processes:

  • Shifts in demand between channels make stable forecasts more difficult
  • Packaging changes and promotional pressure increase production complexity
  • Declining volumes are colliding with increasing product and variant diversity
  • Result: inaccurate forecasts, excess inventory, production instability, and rising costs
Silhouette einer Flasche mit schmalem Hals in leuchtendem Orange

Measurable Impact for Breweries and Beverage Manufacturers

With the supply chain planning software Sunstice (formerly FuturMaster), recognized in the Gartner Magic Quadrant, breweries and beverage manufacturers achieve:


Why Traditional Planning Fails in the Beverage Industry

High product and variant complexity, packaging dependencies, shelf‑life constraints, and promotion‑driven demand create conflicting objectives between service levels, inventory, and production stability. Without integrated scenario and network planning, decisions remain reactive—and significant economic potential goes unrealized.

Group,Of,Young,Friends,Drinking,Beer,And,Talking,At,A

The Solution: Sunstice Demand Planning

Sunstice erstellt rollierende Absatzpläne auf Basis historischer Daten, statistischer Forecast-Methoden sowie Markt- und Promotionswissen. Szenarioplanung, kanalübergreifende Konsolidierung und kontinuierliches KPI-Monitoring ermöglichen eine realistische Nachfrageplanung mit systematischem Verbesserungsprozess. So entsteht eine belastbare Entscheidungsgrundlage für Vertrieb, Produktion und Supply Chain.

  • AI‑Powered Demand Planning: Sunstice combines statistical methods with machine learning and external factors (e.g., weather data such as barbecue seasonality, events, and promotions) to deliver highly accurate forecasts.
  • More Accuracy, Less Risk: Improving forecast accuracy by 10–15% reduces the cost‑to‑serve by up to 25%.
  • Promotion Optimisation: With a dedicated Promotion Planning & Management module, Sunstice enables breweries to immediately identify which promotions truly drive sales—and to avoid costly misinvestments.
  • Example KPI: A sales planning report can be generated in minutes instead of days, freeing up planners’ capacity for value‑adding analysis.

The Solution: Sunstice Supply Planning

Sunstice generiert durchführbare Produktions- und Distributionspläne unter Berücksichtigung von Kapazitäten, Batchgrößen, MHD, Transportrestriktionen und Lagergrenzen. Szenariobasierte Optimierung, automatisierte KPI-Überwachung und mathematische Entscheidungsmodelle ermöglichen wirtschaftlich optimale und robuste Planungsentscheidungen.

  • Optimisation Instead of Gut Feeling: Traditional tools reach their limits in today’s level of complexity. Sunstice uses mathematical optimization to efficiently manage production, procurement, and inventory.
  • Cost Reduction Through Optimisation: Through global optimization, companies achieve a 7% reduction in inventory levels and a 2% reduction in transportation costs.
  • Fast Response, Maximum Flexibility: Scenarios can be calculated in seconds—replacing rigid planning logic with dynamic, real‑time decision‑making.
  • From Cost Driver to Competitive Advantage: With Sunstice, breweries transform complexity into transparent, economically controllable processes.

Industry Expertise Accelerates Successful Transformations

From concept to an integrated supply chain planning solution in just a few months: Thanks to our standardized approach for breweries and the beverage industry, we integrate Sunstice into your existing system landscape as part of the project.

Portraitfoto von Christoph Hansal, Partner von MCP
Christoph Hansal

Partner, Senior Expert Supply Chain


Prozessberatung – Best Practices für Ihre Supply Chain

  • Integration into Existing IT and ERP Landscapes
  • Automated data exchange along defined planning processes
  • End‑to‑end data flow as the foundation for consistent decision‑making

Forecasting & Network Model

  • Statistical Forecasting with Best‑Fit Models
  • Modeling of Production, Filling, and Distribution Networks
  • Graphical Analysis and Visualization of Material Flows

Promotion & Optimisation

  • Forecast Enrichment Through Market and Promotion Insights
  • Automated optimisation while considering all constraints
  • Transparent visualisation of impacts on inventory and costs

Reporting & Decision Steering

  • Management and Process Dashboards
  • KPI Tracking and Alerting
  • Extensible analytics for operational and strategic decision‑making
Reihe brauner Glasflaschen, die auf einem Fließband in einer Abfüllanlage transportiert werden

Stable planning despite seasonal peaks and demand volatility

Discover how Paulaner uses Sunstice to seamlessly integrate demand, production, and distribution – increasing forecast accuracy, optimizing inventory levels, and ensuring availability even amid significant fluctuations.

"The Sunstice Platform for Supply Chain Planning ensures that our diverse brands work harmoniously within unfiened processes, guaranteeing continuous succes."

Full Success Story

Your Next Step Toward a Stable and Economically Controllable Beverage Supply Chain

In a structured discussion, we analyse your planning processes, identify key economic levers, and demonstrate how Sunstice measurably improves forecast accuracy, inventory levels, and responsiveness.

Schedule a Potential Analysis
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